Alden Pacific Investments, a real estate company, was looking for a way to connect and learn about their customers in an automated way. My friend Henry Marks brought this job to me and together we helped design a fully self-sufficient survey system for their leads. We wrote it in NodeJS, to ensure that their more beginner full-time systems admin would be able to maintain it and because there was an existing SalesForce API adapter for JavaScript.

The program went something like this: A lead would be added to their SalesForce database in some way or another. We would detect that new entry, and send an email to them. In the email, would be a link to a survey that had their user information encoded in it. As the lead filled out the survey, we would sync each and every question to the SalesForce database in real-time. Once the lead was done, they’d get a thank you, and then automatically be redirected back to the Alden Pacific Investments website.